Affiliate Marketing
We all know that spamming is bad, but it's not worth forgetting about all email marketing. It is walking on a dangerous border, but if everything is done wisely, the customers will be happy and the company will benefit a lot.

So you can't say that email marketing is just easy and cheap - all in all, a mailing list and fire! At best, it ends in the murmur of many angry customers, at worst, already with sanctions from public institutions on privacy and data protection issues.

So how do you do effective but correct email marketing? Here are some suggestions.

1. Email marketing still works
First of all, of course, it should be recalled that 99.999 percent of the world's e-mail traffic is already spam. There is no need to add one more droplet to the ocean, but to remain in the tiny 0.001% that users consider to be the information they need. It's not that simple, but it's completely doable.

Email marketing works especially well for small and medium-sized businesses, for whom other marketing channels are sometimes too expensive and complicated.

2. Email marketing can be very easily automated
It is precisely because of the simplicity of automation that e-mail marketing has gained a bad adjective - spamming. This simplicity must not be misused, but when done wisely, simplicity has power.

Email programs that help with email marketing personalize each message - so the mailing list should definitely contain more information about the user than just the email address. First and last name, position and company name could at least be. Or, in extreme cases, only the first and last name, which help to address the user personally with each letter.

We reiterate that advertising may be sent to a personal e-mail address only with the prior written consent of the user, it would be polite to do so with work emails. In any case, you should definitely do this immediately after the first request to remove it from the mailing list, each user must be able to opt out of receiving further messages very easily.

3. Email is still the most preferred method of communication
Although there is a lot of talk about changing user preferences and transferring communication to all kinds of communication environments, the vast majority (almost three quarters) of people prefer e-mail as a means of communication. According to a study conducted in the USA, 73% of the millennium generation has also wanted to conduct business communication via e-mail rather than through other channels. Email is the most important channel.

4. Email marketing is affordable even for small ones
Typically, email marketing costs only a few cents per email sent. Of course, you can also get it for free if you are a very small business and have less than a few thousand customer contacts. There is no way to compare the cost of an email campaign with print or telemedia ads - they are orders of magnitude cheaper.

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However, collecting email lists is complicated and time consuming. Everyone must obtain consent to send marketing messages by e-mail, and a corresponding customer base must be kept, indicating who definitely does not want to receive advertising by e-mail.

5. Email marketing results are easy to measure
There is no need for a complicated poll to find out who is interested in the letters you send out. Email marketing software adds appropriate tracking tools to your email so you can see exactly who, what and how much has been viewed. In addition, email marketing can be integrated into your website so that the customer can be tracked until the purchase is made and thus find the most valuable contacts in their database.

6. Moving customers will be better served
The vast majority of people also read emails from their mobile phones, so they are more accessible via email than through other channels. Of course, it is possible to catch people almost as well on the phone, but dial-up is a very big job compared to sending an e-mail.

Here's an important additional tip - your campaign emails should be designed to be readable in mobile view.

7. Email marketing is seen more than social media marketing

Times may change, but now at least email is more visible than social media. Rather, the visibility of Facebook fan page posts is declining and you have to pay more and more to stand out.

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At the same time, the recipients of e-mail have been hit by advertising blindness - a large part of marketing-related messages are deleted immediately, without being read. To gain attention, email marketing must not just be advertising, but also engage users and be useful.

Long-standing basics are still needed in email marketing: be useful, offer added value, call to action